How Placemaking, Design and Culture is Helping Revive Downtown Montreal

October 20, 2021 4mn
Culture and placemaking as a vector for economic recovery of global business districts

Global business districts are designed for connectivity and efficiency, which in turn attracts and retains businesses from around the world. But above all, as employers and cities fight to attract and retain the best global talents, they must be designed for people.

In the age of global citizenship and nearly limitless remote work technology, business districts need to be much more than workplaces – they need to be environments where people want to play, live and learn too.

The key to getting there? Placemaking and culture!

 How can placemaking help attract and retain talent?

⇒ What can global business districts learn from entertainment districts?

 Can a world-class business district also be a world-class tourist destination? 

The best minds from Montreal, Canada talked to find answers on these questions.

The panel themes

Key data about office trends and workforce behaviour 

Keeping the GBD alive in the absence of office workers beyond 9 to 5

Human-centred design in public spaces and how joie de vivre lives with nordicity

  The key roles of High Streets and entertainment districts 

The economic impact of culture and entertainment for GBDs

 The importance of stakeholder engagement


Glenn Castanheira, General Director, SDC Montréal centre-ville

Mélanie Dupuis, Partner and Architect, Provencher Roy

 Marc-André Carignan, Project manager, Partenariat du Quartier des spectacles, columnist specializing in urban development, and telepresentator TV5 Québec Canada

Discover the video of the GBD Innovation Club Local Conference hosted by Montréal Centre-Ville: